Website Technology
GA4 Conversion Tracking for Small Business Websites
GA4 shows who visited, but not who enquired, until you set up key events. Here is how to track form submissions, calls,…
Read article
Tag
Tag: analytics and SEO
Website Technology
Google Tag Manager Explained for Business Owners
Your agency wants GTM access, but what is it? A plain explanation of how Google Tag Manager works, why businesses use it,…
Read article
Website Technology
Why Your Ad Numbers and Website Numbers Never Match
Google Ads, Meta and Google Analytics count different things by different rules. Here is why their numbers never line up and how…
Read article
Website Security
Japanese Keyword Hack and SEO Spam: Finding and Removing It
Spam pages in Japanese or full of drug names can sit on your site for months because they are hidden from you.…
Read article
Website Security
“This Site May Be Hacked” in Google: How to Clear It
If Google shows "This site may be hacked" under your listing, your site can look fine to you while serving spam to…
Read article
Website Technology
Structured Data for AI Search: What a Business Site Needs
Structured data helps search engines and AI tools understand your business, but it is often oversold. Here is what to add, how…
Read article
Website Technology
Getting Your Business Mentioned in ChatGPT and Gemini
There is no setting that makes an AI assistant recommend you. But consistent business details, clear service pages and genuine mentions elsewhere…
Read article
Website Technology
How Google’s AI Overviews Choose Which Websites to Show
Google has published no formula for AI Overviews, but it has said a fair amount about which pages can appear. Here is…
Read article
Digital Marketing
Repurpose Blog Content for Email, Social and More
One well-researched article can feed your email, social media, WhatsApp replies and printed handouts. How to adapt it for each channel and…
Read article
Digital Marketing
Facebook Ads Metrics Explained: CPM, CTR, Cost per Result
What reach, frequency, CPM, CTR and cost per result mean in Ads Manager, the handful of Facebook ads metrics worth watching each…
Read article