Digital Marketing
Looker Studio Dashboard for Small Business Marketing
Looker Studio is Google's free dashboard tool. Here is how to connect GA4 and Search Console and build one page that shows…
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Tag
Tag: analytics and SEO
WordPress Guide
How to Make a Custom 404 Page in WordPress
A plain 'nothing found' message is a dead end for visitors. Here is how to turn your 404 page into a useful…
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Digital Marketing
Someone Copied My Website Content: What to Do
Finding your words on another site is upsetting but rarely a disaster. How to find copies, keep evidence, ask for removal and…
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Website Technology
Voice Search for Local Businesses: What to Fix First
Spoken searches are full sentences, often "near me" or "open now". Here is where phones find the answers and the profile, listing…
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Website Technology
Multilingual WordPress: Plugins and What Google Needs
Which multilingual plugin should you use, and what does Google need to show the right language? A plain guide to plugins, URLs,…
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WordPress Guide
SEO Checklist Before Publishing a WordPress Page
Ten things to check in the WordPress editor before you press Publish, and five to do straight after, so a good page…
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Digital Marketing
E-E-A-T Explained for Small Business Websites
What Google's E-E-A-T idea really means, where it comes from, and the honest signals a small business website can show to earn…
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Digital Marketing
Track Lead Quality, Not Just Lead Counts
Ad platforms count every enquiry the same. Recording which leads became customers, and sending that back, changes how you judge and steer…
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WordPress Guide
How to Add Breadcrumbs in WordPress: Plugin or Theme
How to switch on breadcrumb navigation in WordPress, place the trail in your templates, and fix the page structure behind it.
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Website Technology
Meta Conversions API: Why Facebook Ads Report Fewer Sales
If Ads Manager shows fewer sales than your store, the browser pixel is probably missing some of them. Here is how the…
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