Business Advice
Moving Premises: Updating Google, Your Website and Listings
When you move premises, the old address can linger on Google, your website and directories. This checklist covers what to change before,…
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Business Advice
Business Directories: Which Listings Are Worth Having
Directory sales calls promise top results, but only a handful of listings actually bring customers. Here is how to choose them, avoid…
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Business Advice
Apple Maps and Bing Places: Listings Beyond Google
Google is not the only map. iPhone users and Siri rely on Apple Maps, and Windows users often see Bing. Here is…
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Business Advice
Tracking Calls and WhatsApp Clicks From Your Website
Your website cannot hear the call, but it can see the tap that started it. How to record phone and WhatsApp clicks…
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Business Advice
LocalBusiness Schema for a Small Business Website
LocalBusiness markup states your name, address, phone and hours in a format search engines read without guessing. Here is what to include,…
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Business Advice
Reading Google Business Profile Performance Numbers
Views, search terms, calls, direction requests and website clicks: what each Google Business Profile figure counts, what it misses, and how to…
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Business Advice
Google Business Profile Services, Products and Posts
The services, products, posts and photos sections are where a stranger decides whether you do what they need. Here is how to…
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Business Advice
Suggested Edits: When Others Change Your Google Listing
Customers and Google itself can change the hours, phone number or even the open status on your Google listing. Here is how…
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Business Advice
Service-Area Businesses on Google Maps (No Shop Address)
If you visit customers rather than having them visit you, Google lets you hide your address and list service areas instead. Here…
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Business Advice
Name, Address and Phone Consistency Across the Web
Old phone numbers and past addresses linger on directories, maps and your own website. Here is how to write one master record,…
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