Website Maintenance
Website Maintenance and SEO: What Helps, What Doesn’t
Maintenance keeps your site readable and trusted by search engines, but it is not an SEO campaign. Here is where one ends…
Read article
Tag
Tag: analytics and SEO
Website Maintenance
Monthly Landing Page Checks for Google Ads
Ads send the traffic, but the page decides whether it turns into enquiries. Here is a repeatable monthly check you can run…
Read article
Digital Marketing
Monthly Marketing Report Template: One Page That Works
A useful marketing report fits on one page and tells the owner where enquiries came from and what to do next. Here…
Read article
Digital Marketing
Email Marketing Metrics a Small Business Should Watch
Which numbers show whether your newsletters are doing anything for the business, and a one-page way to report them each month.
Read article
Digital Marketing
Rankings Dropped? What to Check, in Order
A calm, ordered set of checks for when search traffic falls, from broken tracking to Google updates, so you find the cause…
Read article
Digital Marketing
GA4 Not Tracking? Checks When Analytics Shows No Data
When GA4 goes flat while customers keep arriving, the cause is nearly always a setting or a site change. Here is the…
Read article
Digital Marketing
How to Measure WhatsApp Marketing Results
A busy chat list is not a result. Here is how a small business can count chats, replies, opt-outs and paid orders…
Read article
Digital Marketing
Measure Blog Performance With Search Console and GA4
Measuring content means three things: whether posts are found, whether they are read and whether they lead to enquiries. Where to see…
Read article
Business Advice
Small Google Ads Budget for a Local Business: Set Up First
A small Google Ads budget leaves no room for waste. Set up tracking, tight targeting, negative keywords and a focused landing page…
Read article
Business Advice
Holiday and Seasonal Hours on Google and Your Website
Customers who see 'Open' on Google and find a locked shutter rarely come back happy. Here is how to set holiday and…
Read article