Digital Marketing
Monthly Marketing Report Template: One Page That Works
A useful marketing report fits on one page and tells the owner where enquiries came from and what to do next. Here…
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Category: Digital Marketing
Plain guides to digital marketing for small businesses: SEO, Google Ads, Facebook and Instagram ads, social media, content, email, WhatsApp marketing and tracking.
Digital Marketing
Email Marketing Metrics a Small Business Should Watch
Which numbers show whether your newsletters are doing anything for the business, and a one-page way to report them each month.
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Digital Marketing
Own Your Google Ads Account When Using an Agency
How to keep your Google Ads account, its history and its billing in your own name while giving an agency the access…
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Digital Marketing
Rankings Dropped? What to Check, in Order
A calm, ordered set of checks for when search traffic falls, from broken tracking to Google updates, so you find the cause…
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Digital Marketing
GA4 Not Tracking? Checks When Analytics Shows No Data
When GA4 goes flat while customers keep arriving, the cause is nearly always a setting or a site change. Here is the…
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Digital Marketing
How to Measure WhatsApp Marketing Results
A busy chat list is not a result. Here is how a small business can count chats, replies, opt-outs and paid orders…
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Digital Marketing
Email Marketing for WooCommerce: What to Set Up
How to connect a WooCommerce store to an email platform and use customer and order data for useful, consented ecommerce email campaigns.
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Digital Marketing
Measure Blog Performance With Search Console and GA4
Measuring content means three things: whether posts are found, whether they are read and whether they lead to enquiries. Where to see…
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Digital Marketing
Hacked Business Instagram Account? What to Do First
What to do when a business Instagram account is hacked or you lose a Facebook page: first steps, general recovery routes, warning…
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Digital Marketing
Meta Business Manager Access: Give Agencies Safe Access
How Meta business portfolios work, why your business should own the ad account, Page and Pixel, how to give an agency partner…
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