Digital Marketing
Google Ads Remarketing: Retarget Website Visitors
How to show ads to people who already visited your site, with the consent rules, sensible frequency and honest limits for small…
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Category: Digital Marketing
Plain guides to digital marketing for small businesses: SEO, Google Ads, Facebook and Instagram ads, social media, content, email, WhatsApp marketing and tracking.
Digital Marketing
SEO Agency Red Flags: How to Spot a Bad SEO Company
The warning signs that an SEO provider is selling reassurance rather than work, and what a sound answer sounds like instead.
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Digital Marketing
Looker Studio Dashboard for Small Business Marketing
Looker Studio is Google's free dashboard tool. Here is how to connect GA4 and Search Console and build one page that shows…
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Digital Marketing
WhatsApp Abandoned Cart Messages: Doing It Properly
Cart reminders on WhatsApp work only with consent captured at checkout, the Business Platform and a marketing template. Here is the setup,…
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Digital Marketing
Transactional vs Marketing Email: Keep Them Apart
Order confirmations and newsletters come from the same business but play by different rules. Here is how to tell them apart and…
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Digital Marketing
Someone Copied My Website Content: What to Do
Finding your words on another site is upsetting but rarely a disaster. How to find copies, keep evidence, ask for removal and…
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Digital Marketing
Influencer Marketing for Small Business: Local Creators
How a small business can work with local influencers: finding and vetting creators, agreeing terms, writing a brief, disclosure rules and measuring…
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Digital Marketing
Facebook Ads Not Working? Seven Checks in Order
When Facebook ads are not working, change one thing at a time. These seven checks, from the objective to follow-up speed, show…
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Digital Marketing
Google Ads Wasted Spend: Where the Money Leaks
Eight common places a small Google Ads budget leaks, how to spot each one in your reports, and a monthly check that…
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Digital Marketing
E-E-A-T Explained for Small Business Websites
What Google's E-E-A-T idea really means, where it comes from, and the honest signals a small business website can show to earn…
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