Digital Marketing
Re-Engagement Email: Win Back Quiet Subscribers
A short series of emails that asks quiet subscribers whether they still want to hear from you, and what to do with…
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Category: Digital Marketing
Plain guides to digital marketing for small businesses: SEO, Google Ads, Facebook and Instagram ads, social media, content, email, WhatsApp marketing and tracking.
Digital Marketing
Hire a Content Writer: Questions, Samples and Ownership
How to tell a careful writer from a content mill: the choice between freelancer, agency and in-house, the questions to ask, how…
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Digital Marketing
How to Schedule Social Media Posts in Advance
How scheduling works in Meta Business Suite and inside Instagram, Facebook, LinkedIn and YouTube, plus the mistakes that make scheduled accounts look…
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Digital Marketing
Lookalike Audiences on Facebook: Do They Still Help?
How lookalike audiences work on Facebook, why the seed audience matters more than its size, when they help a small business, and…
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Digital Marketing
Google Ads Not Showing? Check These in Order
An ordered checklist for ads that are not appearing, from account billing down to keyword status, plus how to test without searching…
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Digital Marketing
Keyword Cannibalisation: When Your Own Pages Compete
When two pages on your site chase the same search, both can suffer. How to find them in Search Console and the…
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Digital Marketing
Google Tag Manager Preview Mode: Test Tags Safely
Preview mode shows exactly which tags fired on your site and why, before real visitors see any change. Here is how to…
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Digital Marketing
WhatsApp Community for Business: Groups Done Right
Customer groups expose phone numbers and drift into noise without rules. Here is when a group or community suits a business, and…
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Digital Marketing
Gmail Bulk Sender Requirements in Plain English
What Gmail and other large mailbox providers now expect from businesses that send email to many people, and how to check your…
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Digital Marketing
Headings for SEO: How to Structure H1, H2 and H3
Headings give a page a structure that readers, screen readers and search engines can follow. How the levels fit together, what makes…
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