Digital Marketing
Getting Phone Calls From Google Ads: Call Ads and Tracking
How to set up Google Ads so the phone rings, how call reporting counts calls, and why answering and tracking matter as…
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Category: Digital Marketing
Plain guides to digital marketing for small businesses: SEO, Google Ads, Facebook and Instagram ads, social media, content, email, WhatsApp marketing and tracking.
Digital Marketing
How to Read an SEO Report: What the Numbers Mean
A plain guide to the numbers in a monthly SEO report, what a useful report should contain, and the warning signs of…
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Digital Marketing
GA4 Ecommerce Tracking for WooCommerce Stores
GA4 will never match your WooCommerce orders exactly, but the gap should be small and explainable. Here is how to set up…
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Digital Marketing
WhatsApp Link for Business: wa.me Links and QR Codes
A wa.me link or QR code opens a chat with your business in one tap. Here is how to build them, where…
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Digital Marketing
How to Clean Your Email List and Remove Inactives
Removing bounced, fake and long-silent addresses keeps a newsletter out of spam folders. Here is a careful way to do it.
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Digital Marketing
Local Content Ideas for Small Business Websites
Local content means pages that need local knowledge to write. Where to find those ideas, examples for different trades, and why near-identical…
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Digital Marketing
Reply to Social Media Comments, Including Negative Ones
A practical routine for answering comments and DMs on Instagram and Facebook, handling complaints calmly in public, and knowing what to hide,…
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Digital Marketing
Facebook Ad Rejected? Common Reasons and Fixes
Why Meta rejects ads from small businesses, how to read the rejection reason, when to edit the ad and when to request…
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Digital Marketing
Performance Max for Small Business: Is PMax Worth It?
What Performance Max does, why it depends on good conversion tracking, how asset groups work, and how to decide whether a Search…
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Digital Marketing
What an SEO Audit Includes, and What to Expect
A useful SEO audit is a short, prioritised diagnosis, not a long export of warnings. Here is what it should cover and…
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