Digital Marketing
Cookie Banner for Your Website: What a Good One Does
A good cookie banner blocks tracking until visitors agree, offers a fair choice and stays out of the way on a phone.…
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Category
Category: Digital Marketing
Plain guides to digital marketing for small businesses: SEO, Google Ads, Facebook and Instagram ads, social media, content, email, WhatsApp marketing and tracking.
Digital Marketing
WhatsApp Quick Replies and Labels for Business
Quick replies save the answers you type every day and labels show where each chat stands. Here is how a small business…
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Digital Marketing
Email List Segmentation for a Small Business
A few simple segments let a small business send each subscriber the emails that suit them, without building a complicated system.
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Digital Marketing
How to Write Product Descriptions That Answer Shoppers
A product description should tell an online shopper what they would learn by holding the item. What to include, how to lay…
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Digital Marketing
YouTube for Small Business: Channel, Shorts and Videos
How a small business can use YouTube to answer customer questions on camera: channel setup, Shorts versus longer videos, titles, filming and…
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Digital Marketing
Meta Pixel Setup on WordPress: Install and Test It
A plain guide to Meta Pixel setup on a WordPress site: what it tracks, how to install it once, which standard events…
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Digital Marketing
Google Ads Ad Schedule: Run Ads at the Right Hours
How to decide when your ads should run, set the schedule per campaign, check the time zone and use your own data…
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Digital Marketing
Buying Backlinks: The Real Risks for a Small Business
Why cheap link packages and private blog networks put a small business site at risk, and the general route to cleaning up…
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Digital Marketing
Google Consent Mode Explained for Small Business Sites
Consent mode passes your visitors' cookie choices to Google's tags. Here is what it does, the two ways to set it up,…
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Digital Marketing
WhatsApp Catalogue for Business: Setup and Upkeep
How to plan, fill in, share and maintain a WhatsApp Business catalogue so customers can browse products or services in the chat…
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