Digital Marketing
Track Lead Quality, Not Just Lead Counts
Ad platforms count every enquiry the same. Recording which leads became customers, and sending that back, changes how you judge and steer…
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Category: Digital Marketing
Plain guides to digital marketing for small businesses: SEO, Google Ads, Facebook and Instagram ads, social media, content, email, WhatsApp marketing and tracking.
Digital Marketing
How to Follow Up Leads on WhatsApp Without Nagging
Silence after a quote rarely means no. Here is how to time and word one useful WhatsApp follow-up, when to stop, and…
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Digital Marketing
Email Design for Mobile: Readable on Any Phone
How to lay out a newsletter so it reads well on a phone, including what happens when images are blocked and whether…
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Digital Marketing
Repurpose Blog Content for Email, Social and More
One well-researched article can feed your email, social media, WhatsApp replies and printed handouts. How to adapt it for each channel and…
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Digital Marketing
User Generated Content: Reposting Customer Photos
How to repost customer photos and posts the right way: asking permission, crediting people, using content on your website and checking privacy…
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Digital Marketing
Facebook Ads Metrics Explained: CPM, CTR, Cost per Result
What reach, frequency, CPM, CTR and cost per result mean in Ads Manager, the handful of Facebook ads metrics worth watching each…
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Digital Marketing
Google Ads Disapproved? Common Reasons and How to Fix Them
How to read a disapproval, the common policy reasons small businesses hit, how to fix and resubmit, and when an appeal makes…
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Digital Marketing
SEO After a Website Redesign: Keep Your Rankings
Most ranking drops after a redesign are avoidable. Here is what to record, map, keep and check before and after the new…
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Digital Marketing
Duplicate Conversions: Why Leads Get Counted Twice
When reports show more leads than your inbox, conversions are usually being counted twice. Here is how to find the cause and…
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Digital Marketing
WhatsApp Customer Service for a Small Business
A practical set of habits for staff who reply to customers on WhatsApp: realistic reply standards, clear hours, clean handovers, calm complaint…
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