Business Advice
Small Google Ads Budget for a Local Business: Set Up First
A small Google Ads budget leaves no room for waste. Set up tracking, tight targeting, negative keywords and a focused landing page…
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Category: Business Advice
Business Advice
An Email Newsletter for a Small Local Business
A newsletter can bring local customers back, but only if you build the list with consent and send something worth reading. Here…
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Business Advice
Embedding Google Maps on Your Website: Does It Help?
An embedded Google Map helps visitors find you, but it is not a ranking trick and it adds weight to every page…
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Business Advice
Holiday and Seasonal Hours on Google and Your Website
Customers who see 'Open' on Google and find a locked shutter rarely come back happy. Here is how to set holiday and…
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Business Advice
Moving Premises: Updating Google, Your Website and Listings
When you move premises, the old address can linger on Google, your website and directories. This checklist covers what to change before,…
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Business Advice
Business Directories: Which Listings Are Worth Having
Directory sales calls promise top results, but only a handful of listings actually bring customers. Here is how to choose them, avoid…
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Business Advice
Apple Maps and Bing Places: Listings Beyond Google
Google is not the only map. iPhone users and Siri rely on Apple Maps, and Windows users often see Bing. Here is…
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Business Advice
Instagram or Facebook Page vs a Website
Social pages are great for reach and conversation but weak on search, fixed information and ownership. Here is how to use both,…
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Business Advice
Collecting Real Testimonials for Your Website
Real testimonials need a small system: ask at the right moment, agree how the name is shown, edit lightly with consent and…
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Business Advice
Real Photos vs Stock Photos for a Small Business
Stock photos show nobody what your business is really like. Here is what to photograph, how to do it well on a…
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