Business Advice
Trust Signals Visitors Look For on a Business Website
Visitors decide quickly whether an unfamiliar business is real and safe to contact. These are the ordinary details they look for, and…
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Category: Business Advice
Business Advice
Answering Website Enquiries Before They Go Cold
Most lost enquiries are lost to a slow, uncertain reply rather than a bad website. A few simple decisions about where enquiries…
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Business Advice
A Contact Page That Makes People Get in Touch
Your contact page is where a visitor who has chosen you decides whether getting in touch is worth the effort. Here is…
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Business Advice
Click-to-Call and WhatsApp Buttons: Where They Help
A call or WhatsApp button only helps when it sits where people decide, says something useful when tapped and stays out of…
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Business Advice
Tracking Calls and WhatsApp Clicks From Your Website
Your website cannot hear the call, but it can see the tap that started it. How to record phone and WhatsApp clicks…
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Business Advice
LocalBusiness Schema for a Small Business Website
LocalBusiness markup states your name, address, phone and hours in a format search engines read without guessing. Here is what to include,…
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Business Advice
Reading Google Business Profile Performance Numbers
Views, search terms, calls, direction requests and website clicks: what each Google Business Profile figure counts, what it misses, and how to…
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Business Advice
Google Business Profile Services, Products and Posts
The services, products, posts and photos sections are where a stranger decides whether you do what they need. Here is how to…
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Business Advice
Suggested Edits: When Others Change Your Google Listing
Customers and Google itself can change the hours, phone number or even the open status on your Google listing. Here is how…
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Business Advice
Service-Area Businesses on Google Maps (No Shop Address)
If you visit customers rather than having them visit you, Google lets you hide your address and list service areas instead. Here…
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