Business Advice
Name, Address and Phone Consistency Across the Web
Old phone numbers and past addresses linger on directories, maps and your own website. Here is how to write one master record,…
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Category: Business Advice
Business Advice
Duplicate Google Business Profile Listings: Merge or Remove
Two listings for one business split your reviews and confuse customers. Here is how duplicates appear, how to decide which one to…
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Business Advice
Google Business Profile Verification Problems: What to Try
Most verification failures come down to Google not being able to confirm where the business is and that you run it. Here…
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Business Advice
Fake or Unfair Google Reviews: What You Can and Cannot Do
Google removes reviews that break its policies, not reviews that are simply negative. Here is how to tell the difference, report the…
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Business Advice
How to Ask Customers for Google Reviews Within the Rules
What Google's review rules allow and forbid, when to ask, and how to make leaving a review one tap away with your…
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Business Advice
Replying to Google Reviews, Including the Bad Ones
A reply to a review is written for your next customer. Principles for answering good, mixed and angry Google reviews calmly, without…
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Business Advice
Google Business Profile Suspended: Why and How to Fix It
Common reasons a Google Business Profile is suspended, what to correct before you ask for reinstatement, the evidence to have ready, and…
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Business Advice
Getting Local Customers Online: Found, Chosen, Contacted
The four stages between a nearby search and a new customer: being found, being chosen, being contacted and following up, with what…
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Business Advice
How to Write Content for a Website That Actually Converts
Good website content is clear, not clever. Here is a practical guide to writing website copy that explains what you do and…
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Business Advice
How to Set Up a Google Business Profile (Step-by-Step for Indian Businesses)
A clear step-by-step guide to creating and verifying your Google Business Profile so your business shows up on Google Maps and local…
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