Digital Marketing
SEO After a Website Redesign: Keep Your Rankings
Most ranking drops after a redesign are avoidable. Here is what to record, map, keep and check before and after the new…
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Tag
Tag: analytics and SEO
Digital Marketing
Duplicate Conversions: Why Leads Get Counted Twice
When reports show more leads than your inbox, conversions are usually being counted twice. Here is how to find the cause and…
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Website Accessibility
Does Accessibility Help SEO? The Honest Overlap
Some accessibility work also helps search, some has nothing to do with it, and a few SEO habits make sites worse for…
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Website Speed
Are Third-Party Scripts Slowing Your Website?
Tags from other companies pile up one campaign at a time. How to find every external script on your pages, decide what…
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Digital Marketing
Hire a Content Writer: Questions, Samples and Ownership
How to tell a careful writer from a content mill: the choice between freelancer, agency and in-house, the questions to ask, how…
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WordPress Guide
Social Share Image in WordPress: Fix Link Previews
Why a shared link shows the wrong picture, how to set an Open Graph image for your site and each page, and…
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WordPress Guide
Thank-You Page After Form Submission in WordPress
Should your form show a message or send people to a thank-you page? How to build the page, point each form plugin…
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Digital Marketing
Keyword Cannibalisation: When Your Own Pages Compete
When two pages on your site chase the same search, both can suffer. How to find them in Search Console and the…
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Digital Marketing
Google Tag Manager Preview Mode: Test Tags Safely
Preview mode shows exactly which tags fired on your site and why, before real visitors see any change. Here is how to…
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WordPress Guide
WordPress Duplicate Content and Canonical URLs
Duplicate content in WordPress is usually one page at several addresses, not copied text. Here is where it comes from and how…
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