Digital Marketing
Headings for SEO: How to Structure H1, H2 and H3
Headings give a page a structure that readers, screen readers and search engines can follow. How the levels fit together, what makes…
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Tag
Tag: analytics and SEO
Digital Marketing
Instagram Insights Explained for Small Businesses
What each figure in Instagram and Facebook insights means for a business, which ones point to real customers, and a short monthly…
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Website Speed
Do Core Web Vitals Affect SEO? What Google Has Said
Google uses Core Web Vitals in ranking, but relevance comes first. What Google has actually said, and what it means for a…
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Digital Marketing
Search Console Performance Report: A Plain Guide
How a small business owner can read the Performance report in Search Console and turn it into a short list of pages…
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Digital Marketing
Marketing Attribution Explained for Small Businesses
Attribution is the rule a tool uses to give credit for a sale. Here is how the main models differ, why tools…
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Website Security
SEO Recovery After a Website Hack: Getting Traffic Back
A clean site is not yet a recovered one. Here is what a hack does to search visibility and the steps that…
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Digital Marketing
Thin Content Explained: Weak Pages and How to Fix Them
Pages that give a visitor nothing of value can hold a whole site back. Where they come from on a small WordPress…
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WordPress Guide
SEO for WordPress Category Pages and Tag Archives
Category and tag archives can turn into hundreds of thin pages. Here is how to decide which to keep, improve your main…
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Website Speed
Core Web Vitals Assessment Failed? What It Means
A failed Core Web Vitals assessment is narrower than it looks. Read the box carefully and the fix is usually one metric,…
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Digital Marketing
How to Read an SEO Report: What the Numbers Mean
A plain guide to the numbers in a monthly SEO report, what a useful report should contain, and the warning signs of…
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