Free SEO Audit
Run a free SEO audit on any website in about thirty seconds. This site audit fetches the page from our server and checks what is really in the code and headers — title and meta tags, heading structure, mobile viewport, canonical, image alt text, HTTPS and response time — then scores four areas. Everything is measured, nothing is estimated.
💡 This audit reads the page your server actually returns. It is a genuine technical check, not a full Lighthouse run, so it reports what is in the HTML and headers rather than Core Web Vitals. For the official Lighthouse numbers, run Google PageSpeed Insights alongside it.
How the free SEO audit works
No account, no email, no PDF you have to wait for.
Enter any URL
Your home page is the usual starting point, but any public page works.
We check it live
Our server requests the page and inspects the HTML and headers it gets back.
Read four scores
Performance, SEO, accessibility and security — plus an overall figure.
What a website audit actually checks
“Website audit” is used loosely enough to mean almost anything, so it is worth being precise about what is being measured here and why each part matters to a business rather than to a developer.
Performance
How long the page takes to become useful to a visitor. This is the score most directly tied to money: people leave slow pages, and if you are paying for ads, you are paying for those visitors twice. Slow almost always traces back to one of four things — oversized images, too many plugins, no caching, or cheap shared hosting under load.
On-page SEO
Whether the page gives search engines the basics they need: a title tag of a sensible length, a meta description, exactly one H1, a canonical tag so duplicate URLs do not compete with each other, and a viewport tag. None of this makes you rank on its own. Missing it, though, makes ranking harder than it needs to be, and it is the cheapest category to fix.
Accessibility
Whether people using screen readers, keyboard navigation or high-zoom displays can actually use the site. The common failures are images with no alt text and a missing language attribute on the page. This matters ethically, it matters legally in a growing number of markets, and the same alt text that helps a screen reader also tells Google what your images show.
Security
Whether the site is served over HTTPS, whether it is quietly loading insecure resources on a secure page, and whether the response headers suggest basic hardening is in place. A security warning in a browser is the single fastest way to lose every visitor you have.
How to read your scores
Scores are out of 100 in each of the four areas. Treat them as a triage tool, not a report card. The useful question is not “is 72 good?” but “which of these four is dragging, and what does that cost me?”
90 and above means that area is in good shape and your effort is better spent elsewhere. 50 to 89 means real problems exist but the site works; this is where most small business websites sit, and where the cheapest wins are. Below 50 means something is actively wrong and worth fixing before you spend anything on marketing, because you would be pouring traffic into a leaking bucket.
One caution worth stating plainly: a perfect score is not the goal, and chasing the last few points usually costs more than it returns. A site scoring 85 that loads in two seconds and converts well is a better business asset than one scoring 100 that nobody can find. Fix what affects visitors, then stop.
What to fix first
An audit that produces twenty things to fix is worse than useless if you do not know the order. This is the order we work in, and the reasoning behind it.
1. Anything that stops the site working
A broken contact form, a checkout that fails, an expired certificate, a page returning an error. Nothing else matters while one of these is live. Check your forms yourself by actually submitting one — a form that silently stops sending is the most common expensive fault we find, and no audit score shows it.
2. Security warnings
An HTTPS problem or a malware flag empties your website of visitors immediately. Fix it the same day. You can check the certificate itself with our SSL checker.
3. Mobile experience
Most Indian traffic is mobile, and Google indexes the mobile version of your site. If the mobile view is broken or unbearably slow, the desktop score is close to irrelevant.
4. Speed
Usually images first, then caching, then hosting. Our image compressor handles the first one in your browser, and the website speed test shows exactly which files are the problem.
5. On-page SEO basics
Titles, descriptions, one H1 per page, canonicals. Cheap to fix, and worth doing properly once rather than repeatedly. Preview how your snippet will look with the SERP preview tool and add structured data with the schema markup generator.
6. Everything else
Accessibility refinements, minor performance points, tidying. Real work, but not before the five above are done.
The problems we find most often
After running this on a lot of Indian small business websites, the same handful of faults come up again and again. If your score is low, it is probably one of these rather than anything exotic.
Images straight from a phone camera
A single 4 MB photo used as a banner will sink a performance score by itself. Resizing and compressing images is the highest-return fix in web performance and costs nothing.
The same title tag on every page
Usually the business name repeated site-wide. Every page then competes with itself and none of them describes what it is actually about.
A missing or duplicated H1
Either no H1 at all, or five of them because the theme uses H1 for styling. One per page, describing that page.
Mixed content on an HTTPS site
The page is secure but pulls an image or script over plain HTTP, so the padlock breaks. Common after a hasty HTTP-to-HTTPS move — our redirect checker helps trace what the move left behind.
Dead links nobody noticed
Pages get renamed, external sites disappear, and the owner never clicks their own links. Our broken link checker finds them on any page.
No caching on shared hosting
The cheapest hosting plan with no caching layer is a slow site by default, regardless of how well the site is built. Our hosting charges guide covers what you actually need.
What a free audit tool cannot tell you
Being straight about this matters more than selling you something. An automated site audit reads what a page returns. There is a lot it genuinely cannot see, and anybody claiming otherwise is overselling.
It cannot tell whether your content answers the question a visitor arrived with, or whether your pricing page talks people out of enquiring. It cannot see that your enquiry form submits successfully but the notification email lands in spam — the single most costly silent fault there is. It does not know that two of your pages compete for the same keyword, or that your best page has no internal links pointing at it. It cannot judge whether your business is credible to somebody deciding whether to send you money.
Those things need a person who reads the site and understands the business. What the tool is genuinely good at is triage: it tells you in a minute whether anything is badly broken, and where to look first. That is worth a lot, and it is worth exactly that much.
How often should you audit your website?
For most small business sites, once a quarter is sensible, plus a check after anything significant changes. Websites do not stay fixed; they drift. Plugins update, content gets added by whoever is available, an image goes up at full resolution, someone changes a page title.
Always run one after these four events: a redesign or theme change, a move to new hosting, adding or removing several plugins, and any period where nobody has touched the site for months. Those are the moments when things break quietly.
If checking quarterly is not going to happen — and honestly, for most owners it does not — that is the argument for a maintenance plan, where somebody else runs the checks on a schedule and sends you what changed. Our maintenance cost guide sets out what that costs.
Do it yourself, or have it done?
Plenty of what an audit surfaces is genuinely DIY. Compressing images, rewriting titles and descriptions, fixing a broken link, adding alt text — none of that needs a developer, and our free tools cover most of it.
Where it stops being DIY is anything touching code, hosting or a live store. If the fix involves editing theme files, changing server configuration, or a site that takes payments, the cost of getting it wrong is higher than the cost of help. That is what our WordPress support, speed optimisation and malware removal services are for — and if you would rather a person went through the whole site properly rather than a script, that is our website health check.
The website audit checklist we actually use
The tool above covers the automated half. This is the rest — the parts a person has to check. Work down it and you have done a real site audit.
Technical
- Does the site load over HTTPS, and does every internal link use HTTPS too?
- Does the www version and the non-www version both resolve to one canonical address, rather than existing as two sites?
- Is there a sitemap, is it current, and has it been submitted in Search Console?
- Does robots.txt accidentally block anything important? A single stray
Disallow: /has taken entire sites out of Google. - Do the pages you care about actually return a 200, and do the old URLs you retired return a 301 to the right replacement rather than a 404?
- Is the site indexed at all? Search
site:yourdomain.comand count what comes back against what you expect.
On-page
- Does every important page have its own title and meta description, written for a human rather than assembled from keywords?
- Exactly one H1 per page, and does it describe that page rather than the business?
- Do two of your pages target the same search term? If so, one of them should be merged or repointed — they are competing with each other, not with your competitors.
- Do your images have alt text that describes the image, not a keyword list?
- Is there structured data where it genuinely applies — organisation, local business, FAQ?
Content and conversion
- Can a stranger tell within five seconds what you do, where you do it, and who it is for?
- Is there a phone number or WhatsApp link visible without scrolling on mobile?
- Have you submitted your own contact form this month and confirmed the email arrived?
- Is there any pricing information at all? Pages that answer “what does it cost” convert visitors that quote-only pages lose.
- Is anything on the page out of date — a year in the footer, a service you stopped offering, a team member who left?
Free audit tools versus paid ones
There is a real hierarchy here, and it is worth understanding before you pay for anything. Broadly, tools fall into three groups.
| Type | What it does well | What it misses |
|---|---|---|
| Free instant scanners (this page, PageSpeed Insights) | Triage on one page in under a minute. Catches broken basics fast, no cost, no setup. | One page at a time. No crawl, no history, no comparison against competitors. |
| Desktop crawlers (Screaming Frog and similar) | Crawls your whole site and lists every missing title, broken link and redirect chain. | Needs someone who can interpret a spreadsheet of a few thousand rows. Free only up to a URL limit. |
| Subscription platforms (Ahrefs, Semrush and similar) | Backlinks, keyword tracking, competitor comparison, change history over time. | Costs more per month than many small businesses spend on their entire website. Genuinely overkill below a certain size. |
The most common mistake we see is paying for a platform, running one audit, exporting a 60-page PDF, and never acting on it. An audit that produces three fixes you actually make beats one that produces sixty you do not.
Auditing a WordPress site specifically
Most small business sites in India run on WordPress, and WordPress has its own recurring faults that a generic audit will not name. These are the ones worth checking by hand.
Plugin sprawl
Sites accumulate plugins the way drawers accumulate cables. Every active plugin adds code to every page load and another thing that can break on update. If you have thirty and cannot say what eight of them do, that is where your performance score went. Deactivate carefully, one at a time, with a backup first.
The theme is doing too much
Multipurpose themes bundled with a page builder and a slider and a portfolio system load all of it whether you use it or not. This is the single hardest performance problem to fix later, because by then the content is built inside the builder. Our WordPress theme detector shows what a site is running, including on a competitor.
Nothing has been updated in months
Outdated core, themes and plugins are how most WordPress sites get hacked. It is rarely a targeted attack; it is an automated script finding a known hole in a plugin version from two years ago.
No caching, or three caching plugins
Both are common. No caching makes every page load work the server unnecessarily hard. Several caching plugins fighting each other produces bugs that look random and are miserable to diagnose.
Uploads at full camera resolution
WordPress will happily serve a 12-megapixel photo scaled down in the browser, which means the visitor downloads all of it. Resize before uploading, or run the images through our image compressor first.
Default permalinks
If your URLs look like ?p=123, the permalink structure was never set. Changing it later requires redirects for every existing URL, so it is worth fixing early and carefully.
Your first thirty days after an audit
A plan you can actually finish, rather than a list you will abandon.
Week one — stop the bleeding
Submit your own contact form and confirm the email arrives. Check the certificate is valid and not expiring. Open the site on your own phone on mobile data, not office wifi, and use it as a customer would. Fix anything that is actually broken. Nothing else this week.
Week two — the images
Find your heaviest pages and compress the images on them. This is usually the single biggest performance gain available and it needs no developer. If your home page banner is over 300 KB, start there.
Week three — the words
Write a proper title and meta description for your five most important pages. Not all of them — five. Check no two of them target the same search term. Preview each one before publishing so you know how it will read in results.
Week four — make it stick
Re-run the audit and compare. Then decide honestly whether you will keep doing this quarterly. If the answer is no, put it on somebody — either an internal person with it in their calendar, or a maintenance plan. A site that gets audited once and then drifts for two years ends up exactly where it started.
That is genuinely all of it. Four weeks, no budget required beyond your own time, and it will put most small business websites ahead of their competition on the technical side — because most of that competition has never done any of this.
Free SEO audit — FAQs
Is this SEO audit really free?
Yes, and there is no sign-up, no email capture and no report withheld behind a form. Run it as often as you reasonably need. We build these tools because people who find a real problem sometimes ask us to fix it — that is the whole business model, and it only works if the tool is honestly useful first.
What is the difference between this and your website health check?
This is the automated tool: instant, self-serve, and limited to what a scanner can see. The website health check is a person going through your site — content, forms, competing pages, conversion — and telling you what a script cannot. Start here; ask for that when you want judgement rather than measurement.
Can I audit a competitor’s website?
Yes. Everything checked is public information that any visitor’s browser already downloads. It is a legitimate way to see whether a competitor outranking you is technically stronger, or simply older.
My score is low. Is my site going to be penalised?
Almost certainly not. These are quality signals, not penalties. A low score means visitors are having a worse experience than they could, which costs you enquiries long before it costs you rankings. Fix it for the visitors and the rest follows.
Why did my score change between two runs?
The response-time element is measured live, so a slower server response at that moment lowers it. The code checks are stable and will not move unless the page changes.
Does a good audit score mean I will rank on Google?
No, and we would rather say so. A clean technical base removes obstacles; it does not create relevance or authority. Ranking still depends on content that answers the search and on other sites finding you worth linking to. The audit makes sure nothing technical is holding you back.
Can you fix what the audit finds?
Yes — that is our actual job. Speed work, security cleanup, broken forms, WordPress errors and ongoing maintenance are all things we do, with prices published on our pricing page rather than hidden behind a quote form.
Found something you would rather not fix yourself?
Send us the audit result. We will tell you honestly what matters, what does not, and what it costs.
Talk to Us →