Digital Marketing
Google Ads Conversion Tracking Setup for Small Business
Google Ads bids and reports on whatever you tell it counts as a result. Here is how to send real enquiries and…
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Category
Category: Digital Marketing
Plain guides to digital marketing for small businesses: SEO, Google Ads, Facebook and Instagram ads, social media, content, email, WhatsApp marketing and tracking.
Digital Marketing
WhatsApp Message Templates: Categories and Approval
Templates are how a business starts conversations on the WhatsApp Business Platform. Here is what goes into one, how categories and approval…
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Digital Marketing
Welcome Email Sequence: What to Send New Subscribers
Three short emails that greet a new subscriber, deliver what they were promised and show them what your emails will be like.
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Digital Marketing
How Often Should a Business Blog? Pace Over Schedule
No posting schedule is rewarded on its own. How to choose a blogging pace that fits your real capacity, and when improving…
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Digital Marketing
Social Media Content Calendar: A Simple Monthly Plan
How to plan social media posts a month ahead with a plain spreadsheet, batch the work, keep approvals moving and review what…
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Digital Marketing
Facebook Lead Ads: Instant Forms That Bring Real Leads
How Facebook lead ads and instant forms work, how to trade volume for quality, how to get leads out of Meta quickly,…
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Digital Marketing
Google Ads Search Terms Report: How to Read It
Where to find the search terms report, what each column means, and a weekly routine that turns real searches into better keywords…
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Digital Marketing
Service Page SEO: Build a Page That Ranks and Converts
How to give each service its own page that Google can match to searches and customers trust enough to get in touch.
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Digital Marketing
UTM Parameters Explained: Tag Links So Campaigns Show Up
UTM tags are short labels on a link that tell GA4 where a click came from. Here is what each one means…
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Digital Marketing
WhatsApp Opt-In: How to Collect Consent Properly
A customer's phone number is not permission to send offers. Here is how a small business can collect WhatsApp consent clearly, record…
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