Digital Marketing
How to Write Google Ads That Searchers Choose
A practical guide to responsive search ads for a small business: what each headline should do, how to write descriptions, when to…
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Category: Digital Marketing
Plain guides to digital marketing for small businesses: SEO, Google Ads, Facebook and Instagram ads, social media, content, email, WhatsApp marketing and tracking.
Digital Marketing
Page Not Indexed by Google? Read the Status First
The page indexing report in Search Console, translated into plain words: which statuses need fixing, which are normal, and when waiting is…
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Digital Marketing
Track Form Submissions Without Counting Failures
A form submission should count once, and only when the form actually accepted it. Here are the reliable ways to track that…
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Digital Marketing
Choosing a WhatsApp Business API Provider
Providers overlap on features but differ on control. Here is what to ask about number ownership, data, the team inbox, billing and…
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Digital Marketing
Email Automation for Small Business: What to Automate
Which automated emails suit a small business, what triggers them, and how to stop them going stale or sounding like a machine.
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Digital Marketing
How Long Should a Blog Post Be? Let the Question Decide
Google has no preferred word count. How to judge what each question needs, why padding makes a post worse, and when to…
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Digital Marketing
Social Media Post Ideas for Business, by Type
Ideas for what to post as a small business, grouped by type with examples for shops, clinics and local services, plus how…
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Digital Marketing
Click to WhatsApp Ads: Setup, Replies and Tracking
Click to WhatsApp ads open a chat with your business straight from Facebook or Instagram. Here is how to connect the number,…
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Digital Marketing
Google Ads Quality Score: What It Means and What to Fix
What the 1 to 10 keyword rating actually measures, how to read its three parts, and which changes improve it in a…
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Digital Marketing
Technical SEO Checklist for Small Business Websites
Sixteen technical checks for a small business site, from crawling and indexing to redirects, HTTPS and mobile, each explained in a paragraph.
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