Digital Marketing
Instagram Business Account Setup: Profile Done Right
How to switch to an Instagram professional account and set up the bio, contact buttons, link, highlights and security so the profile…
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Category: Digital Marketing
Plain guides to digital marketing for small businesses: SEO, Google Ads, Facebook and Instagram ads, social media, content, email, WhatsApp marketing and tracking.
Digital Marketing
Facebook Ads Objectives: Choose the Right One
Each Facebook ads objective tells Meta to find a different kind of person. Here is what awareness, traffic, engagement, leads and sales…
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Digital Marketing
Google Ads Match Types: Broad, Phrase and Exact
How broad, phrase and exact match decide which searches trigger your ads today, with a worked example for a local service business.
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Digital Marketing
Keyword Research for Small Business: Free Methods
Find the words your customers really type into Google with free tools, choose phrases you can rank for, and give each topic…
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Digital Marketing
GA4 Reports Explained: The Screens an Owner Needs
Five GA4 screens answer most of the questions a small business owner has. Here is what each one shows, how to read…
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Digital Marketing
WhatsApp Business Profile Setup: Every Field Explained
What to write in each field of your WhatsApp Business profile, how to set greeting and away messages, and how to check…
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Digital Marketing
How to Build an Email List the Honest Way
Where a small business can collect email subscribers, how to word the request, and why every address should come from a person…
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Digital Marketing
Blog Topic Ideas for Small Business: Where to Find Them
The best blog topics come from questions customers already ask. Here is where to find them, how to filter them, and what…
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Digital Marketing
Which Social Media Platform Is Best for Business?
How to choose a social platform from your own customers, what Instagram, Facebook, LinkedIn and YouTube each suit, and the signs you…
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Digital Marketing
Boost Post vs Ads Manager: When Boosting Is Enough
What the Boost button actually does, when boosting a post is a sensible choice, and the signs that a small business should…
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