Digital Marketing
Influencer Marketing for Small Business: Local Creators
How a small business can work with local influencers: finding and vetting creators, agreeing terms, writing a brief, disclosure rules and measuring…
Read article
Tag
Tag: small business
WordPress Guide
Clean Up the WordPress Dashboard Without Missing Warnings
A cluttered dashboard hides the warnings that matter. Here is how to remove widgets, sort useful notices from nags, and tidy the…
Read article
Website Technology
Progressive Web App vs App: When a Website Is Enough
Before paying for an Android and iPhone app, check whether your website can do the job. Here is what a progressive web…
Read article
Website Technology
Building a Hindi or Bengali Version of Your Website
A Hindi or Bengali version of your website can speak directly to more customers. Here is how to plan it, get the…
Read article
Website Technology
Website Form to Google Sheets: A Simple Lead Tracker
A Google Sheet that fills itself from your website form can be all the lead tracker a small business needs. Here is…
Read article
Website Technology
Sending Website Leads Straight Into Zoho CRM
Stop copying enquiries into Zoho CRM by hand. Here is how website forms connect to Zoho CRM and the details to check…
Read article
Website Security
Fake Domain Renewal Emails: How to Spot the Scam
Fake renewal invoices, suspension notices and "someone wants your brand" emails explained, with a quick way to check any of them and…
Read article
Digital Marketing
Facebook Ads Not Working? Seven Checks in Order
When Facebook ads are not working, change one thing at a time. These seven checks, from the objective to follow-up speed, show…
Read article
Digital Marketing
Google Ads Wasted Spend: Where the Money Leaks
Eight common places a small Google Ads budget leaks, how to spot each one in your reports, and a monthly check that…
Read article
Website Technology
European Accessibility Act for Indian Businesses
If you sell online to consumers in the EU, the European Accessibility Act can apply even though you are based in India.…
Read article