Digital Marketing
Looker Studio Dashboard for Small Business Marketing
Looker Studio is Google's free dashboard tool. Here is how to connect GA4 and Search Console and build one page that shows…
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Digital Marketing
WhatsApp Abandoned Cart Messages: Doing It Properly
Cart reminders on WhatsApp work only with consent captured at checkout, the Business Platform and a marketing template. Here is the setup,…
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Digital Marketing
Transactional vs Marketing Email: Keep Them Apart
Order confirmations and newsletters come from the same business but play by different rules. Here is how to tell them apart and…
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WordPress Guide
How to Add an Announcement Bar in WordPress
Three ways to put a one-line notice across the top of your WordPress site, and how to keep it short, readable on…
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Digital Marketing
Someone Copied My Website Content: What to Do
Finding your words on another site is upsetting but rarely a disaster. How to find copies, keep evidence, ask for removal and…
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WordPress Guide
How to Delete a Page in WordPress and Restore It
Deleted pages go to the Trash first and can usually be put back. Here is how deleting, restoring and permanent removal work,…
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Website Technology
Website Chat vs WhatsApp vs Phone: Which to Offer
Which contact channels belong on your website depends on who your customers are and what you can staff. How to choose between…
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Website Technology
Voice Search for Local Businesses: What to Fix First
Spoken searches are full sentences, often "near me" or "open now". Here is where phones find the answers and the profile, listing…
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Website Technology
AI Tools for a Business Website: Search, Copy, Support
AI can improve site search, draft product descriptions, help with support and fill in alt text. Here is what each needs checked…
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Website Technology
Selling on ONDC as a Small Business: What to Prepare
ONDC is an open network, not another marketplace app. Here is how selling on it works, what you need ready, and how…
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