Agency Resources
How to Explain Technical Issues to Clients Clearly
Clients need technical facts in the order that answers their questions. Here is a method for explaining WordPress problems plainly, with a…
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Tag: small business
WordPress Guide
How to Import a WordPress Theme Demo Safely
A one-click demo import can change your home page, menus and settings in one go. Here is where to run it and…
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Agency Resources
What Is an SLA? A Plain Guide for Web Agencies
An SLA is a written description of a service, measured in ways both sides can check. Here is what goes into one…
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Digital Marketing
Search Console Performance Report: A Plain Guide
How a small business owner can read the Performance report in Search Console and turn it into a short list of pages…
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Digital Marketing
Marketing Attribution Explained for Small Businesses
Attribution is the rule a tool uses to give credit for a sale. Here is how the main models differ, why tools…
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Agency Resources
How to Tell a Client Their Website Is Down
Clients remember how an outage felt, not just how long it lasted. Here are the four messages to send when a client…
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Digital Marketing
WhatsApp Channels for Business: Who They Suit
A WhatsApp channel is a one-way feed anyone can follow without sharing numbers. Here is which businesses it suits, how it differs…
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Website Security
Notify Customers After a Website Breach: Who to Tell
Once a hack is cleaned up, the next question is who to tell. A plain-English map of GDPR, US state laws, India's…
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Digital Marketing
Email Marketing Consent and Unsubscribe Rules in Brief
The broad duties behind marketing email consent in India, the EU and UK, and the US, and the habits that keep a…
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WordPress Guide
WordPress Admin Bar: What It Shows and How to Hide It
The black bar at the top of your site is only visible to logged-in users. Here is what it does and how…
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