Digital Marketing
Instagram Insights Explained for Small Businesses
What each figure in Instagram and Facebook insights means for a business, which ones point to real customers, and a short monthly…
Read article
Tag
Tag: small business
WordPress Guide
Add a Countdown Timer in WordPress for a Real Deadline
How to add a sale countdown to a WordPress page with the right end time, an honest deadline and a plan for…
Read article
Website Speed
Do Core Web Vitals Affect SEO? What Google Has Said
Google uses Core Web Vitals in ranking, but relevance comes first. What Google has actually said, and what it means for a…
Read article
Agency Resources
How Outsourcing Changes Agency Margins and Pricing
Outsourcing changes agency margins in more ways than the rate difference. Here is where it helps, where it quietly costs you, and…
Read article
Website Accessibility
Plain Language Writing for Your Website: A US Guide
Clear words are an accessibility fix editors can make themselves. How US plain-language practice applies to a business site, and where readability…
Read article
Digital Marketing
Facebook Retargeting With Custom Audiences
How to use Facebook retargeting and custom audiences to reach people who already showed interest, with sensible time windows, consent for customer…
Read article
WordPress Guide
How to Create a Job Application Form in WordPress
A careers form keeps applications out of your general inbox. Here is what to ask, how to receive CVs, who should see…
Read article
Website Speed
Building a Website for Slow Internet Connections
Almost everyone is on a slow connection some of the time. What breaks first on a weak network, how to make pages…
Read article
WordPress Guide
How to Replace a WordPress Plugin Without Breaking Things
The risk in a plugin swap is what the old plugin was quietly doing. How to list it, move it across in…
Read article
Digital Marketing
Google Ads Bidding Strategies Explained for a New Account
What each bid strategy tells Google to do, which one suits a new small account, and how to switch without wrecking results.
Read article