Digital Marketing
SEO After a Website Redesign: Keep Your Rankings
Most ranking drops after a redesign are avoidable. Here is what to record, map, keep and check before and after the new…
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Tag: small business
WordPress Guide
Preview a WordPress Page Before Publishing
The editor is not your website. Here is how to see a page as visitors will, run a simple approval step, and…
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Website Speed
Wix Website Slow? Fixes for Wix and Squarespace Sites
On Wix and Squarespace you cannot touch the server or the platform code, but images, video, apps, embeds and fonts are yours.…
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Digital Marketing
Duplicate Conversions: Why Leads Get Counted Twice
When reports show more leads than your inbox, conversions are usually being counted twice. Here is how to find the cause and…
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Digital Marketing
WhatsApp Customer Service for a Small Business
A practical set of habits for staff who reply to customers on WhatsApp: realistic reply standards, clear hours, clean handovers, calm complaint…
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Digital Marketing
Re-Engagement Email: Win Back Quiet Subscribers
A short series of emails that asks quiet subscribers whether they still want to hear from you, and what to do with…
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Digital Marketing
Hire a Content Writer: Questions, Samples and Ownership
How to tell a careful writer from a content mill: the choice between freelancer, agency and in-house, the questions to ask, how…
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WordPress Guide
Social Share Image in WordPress: Fix Link Previews
Why a shared link shows the wrong picture, how to set an Open Graph image for your site and each page, and…
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Digital Marketing
How to Schedule Social Media Posts in Advance
How scheduling works in Meta Business Suite and inside Instagram, Facebook, LinkedIn and YouTube, plus the mistakes that make scheduled accounts look…
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Agency Resources
Paid Test Tasks: Trialling an Outsourcing Partner
Sales calls all sound alike. A small, real, paid job shows how a developer actually works. Here is how to choose it,…
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