Website Technology
WhatsApp Business App vs API: Which Does Your Business Need?
The free WhatsApp Business app and the WhatsApp API are built for different situations. Here is what each does, where the app…
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Tag: small business
Website Accessibility
Accessibility Audit Report: How to Read One
What a good accessibility audit report contains, how to check its findings yourself, and the signs of a report that will not…
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Digital Marketing
Repurpose Blog Content for Email, Social and More
One well-researched article can feed your email, social media, WhatsApp replies and printed handouts. How to adapt it for each channel and…
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Website Technology
What a Business Website Needs Now: AI, WhatsApp & More
AI answers, WhatsApp, tracking, data protection and more: nine things a business website is now expected to do, and how to tell…
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Digital Marketing
User Generated Content: Reposting Customer Photos
How to repost customer photos and posts the right way: asking permission, crediting people, using content on your website and checking privacy…
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WordPress Guide
WordPress Design Mistakes Small Businesses Make
Most sites that feel busy or hard to read share the same handful of design mistakes. Each one can be fixed from…
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Agency Resources
Who Should Own Client Hosting and Domains? An Agency Guide
Most agencies never decide who owns client hosting and domains; it just happens. Here is how to compare the arrangements and settle…
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Digital Marketing
Facebook Ads Metrics Explained: CPM, CTR, Cost per Result
What reach, frequency, CPM, CTR and cost per result mean in Ads Manager, the handful of Facebook ads metrics worth watching each…
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Digital Marketing
Google Ads Disapproved? Common Reasons and How to Fix Them
How to read a disapproval, the common policy reasons small businesses hit, how to fix and resubmit, and when an appeal makes…
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Agency Resources
Client Asks If Their Site Is ADA Compliant: What to Say
When a US client asks whether their website is ADA compliant, the right answer is neither yes nor no. Here is how…
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