WordPress Guide
How to Add an Events Calendar in WordPress
Choose between a simple event list, an events plugin and an embedded Google Calendar, then set it up so past events, time…
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Tag: small business
Website Accessibility
How to Make a WordPress Website Accessible, Step by Step
A practical order of work for WordPress accessibility: fix what repeats on every page first, then plugins, menus, content, forms and media,…
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Digital Marketing
WhatsApp Opt-In: How to Collect Consent Properly
A customer's phone number is not permission to send offers. Here is how a small business can collect WhatsApp consent clearly, record…
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WordPress Guide
How to Save Form Entries in WordPress, Not Just Email
Keep a copy of every form submission on your site as well as in your inbox, then export it, limit who sees…
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Website Accessibility
WCAG 2.2 AA Requirements: A Plain Guide for Owners
WCAG 2.2 AA translated into what it asks of an ordinary business website: the criteria grouped by what you can see, what…
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Digital Marketing
How to Choose an Email Marketing Platform
A neutral way to compare email marketing software for a small business, without relying on whichever brand advertises the hardest.
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Website Maintenance
In-House vs Outsourced Website Maintenance: The Split
Most small businesses should neither do all their website upkeep themselves nor hand all of it over. Here is how to split…
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WordPress Guide
How to Change Colors in WordPress: Palette and Blocks
Set your brand colours once in the palette and they carry through the whole site. How to do it in block and…
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Digital Marketing
SEO Content Brief: What to Include, With a Template
A short brief turns a vague topic into an article that answers a real question. What to put in it, a template…
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Website Accessibility
ADA Compliance for Websites: What US Businesses Need
A plain-language guide to what the ADA expects of a business website, which law applies to whom, and how to work toward…
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