Website Maintenance
Offshore vs Onshore Website Maintenance: What Changes
Distance changes a short list of practical things and leaves the maintenance work itself the same. Here is how to tell which…
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Tag: small business
Website Maintenance
Paying an India-Based Website Team From Abroad
Currency, transfer charges, invoices, records and a common payment scam: the practical questions to settle before your first payment to an overseas…
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Website Maintenance
How to Vet an Indian Website Maintenance Company
A step-by-step way to check an India-based WordPress maintenance team before you hand over access: their site, their identity, scope, reports, access…
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Digital Marketing
Monthly Marketing Report Template: One Page That Works
A useful marketing report fits on one page and tells the owner where enquiries came from and what to do next. Here…
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Website Accessibility
Chat Widget Accessibility: Live Chat That Works for All
A chat bubble sits on every page of your site, so its barriers do too. What to check in the launcher, the…
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Digital Marketing
Email Marketing Metrics a Small Business Should Watch
Which numbers show whether your newsletters are doing anything for the business, and a one-page way to report them each month.
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Digital Marketing
Own Your Google Ads Account When Using an Agency
How to keep your Google Ads account, its history and its billing in your own name while giving an agency the access…
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Digital Marketing
Rankings Dropped? What to Check, in Order
A calm, ordered set of checks for when search traffic falls, from broken tracking to Google updates, so you find the cause…
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Digital Marketing
GA4 Not Tracking? Checks When Analytics Shows No Data
When GA4 goes flat while customers keep arriving, the cause is nearly always a setting or a site change. Here is the…
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Digital Marketing
How to Measure WhatsApp Marketing Results
A busy chat list is not a result. Here is how a small business can count chats, replies, opt-outs and paid orders…
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