Website Speed
Website Slow on First Load but Quick After That?
When a site is slow the first time and fast after, something is being saved for later. Finding out what tells you…
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Category: Website Speed
Guides to website speed and performance: Core Web Vitals, testing, images, caching, code, hosting, WordPress and WooCommerce.
Website Speed
Landing Page Speed for Google Ads: What to Fix First
Ad visitors who leave while the page loads still cost you the click. How to build a lean landing page, keep the…
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Website Speed
How to Find a Slow Plugin in WordPress
A step-by-step way to find the plugin slowing your WordPress site: profile it, test on a copy, switch plugins off by halves,…
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Website Speed
Reduce Initial Server Response Time: Fixes in Order
PageSpeed keeps telling you to reduce initial server response time. Here are the causes in the order worth checking, and how to…
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Website Speed
How to Reduce Unused CSS Without Breaking Your Site
Unused CSS is real weight, but unused on one page is not unused everywhere. How to measure it, trim it on WordPress…
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Website Speed
Page Caching in WordPress: How a Full Page Cache Works
What a page cache really does with each request, which pages it must skip, how long to keep copies and how to…
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Website Speed
WebP vs AVIF vs JPEG: Best Image Format for Websites
A plain comparison of JPEG, WebP and AVIF, with advice on which format suits photos, product shots, screenshots, logos and animations, and…
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Website Speed
How to Read a PageSpeed Insights Report, Section by Section
A walk through the PageSpeed Insights report from the top down, so you know which parts describe real visitors, which describe one…
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Website Speed
How to Improve Largest Contentful Paint (LCP)
LCP is four delays stacked together. Find the LCP element, see which part is biggest, and fix that first instead of trying…
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Website Speed
Website Slow on Mobile but Fast on Desktop? Here’s Why
Phones and laptops load the same page differently, and some sites send phones extra work. What causes the gap, and how to…
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