Business Advice
Instagram or Facebook Page vs a Website
Social pages are great for reach and conversation but weak on search, fixed information and ownership. Here is how to use both,…
Read article
Articles & Guides
Website & WordPress Tips for Small Business Owners · Page 6
Practical articles about website maintenance, WordPress support, speed, security, and growing your business online — written for Indian small business owners, not developers.
Business Advice
Collecting Real Testimonials for Your Website
Real testimonials need a small system: ask at the right moment, agree how the name is shown, edit lightly with consent and…
Read article
Business Advice
Real Photos vs Stock Photos for a Small Business
Stock photos show nobody what your business is really like. Here is what to photograph, how to do it well on a…
Read article
Business Advice
Trust Signals Visitors Look For on a Business Website
Visitors decide quickly whether an unfamiliar business is real and safe to contact. These are the ordinary details they look for, and…
Read article
Business Advice
Answering Website Enquiries Before They Go Cold
Most lost enquiries are lost to a slow, uncertain reply rather than a bad website. A few simple decisions about where enquiries…
Read article
Business Advice
A Contact Page That Makes People Get in Touch
Your contact page is where a visitor who has chosen you decides whether getting in touch is worth the effort. Here is…
Read article
Business Advice
Click-to-Call and WhatsApp Buttons: Where They Help
A call or WhatsApp button only helps when it sits where people decide, says something useful when tapped and stays out of…
Read article
Business Advice
Tracking Calls and WhatsApp Clicks From Your Website
Your website cannot hear the call, but it can see the tap that started it. How to record phone and WhatsApp clicks…
Read article
Business Advice
LocalBusiness Schema for a Small Business Website
LocalBusiness markup states your name, address, phone and hours in a format search engines read without guessing. Here is what to include,…
Read article
Business Advice
Reading Google Business Profile Performance Numbers
Views, search terms, calls, direction requests and website clicks: what each Google Business Profile figure counts, what it misses, and how to…
Read article